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​​​​​​​​​Downtown Master Plan Study​ 

Downtowns are important places. They are the central business districts and civic and cultural centres of towns and cities. While they are places to gather, shop, be entertained, conduct business and celebrate, they are also places to live, usually containing a variety of housing and a diverse population. Downtowns are a reflection of their town's image, pride and prosperity, and they are ever changing. A healthy downtown Midland symbolizes a healthy town and an active downtown builds on its success, always offering something new to draw residents, visitors and businesses.

Midland is a town with many assets, including a rich history, a robust culture, a well-defined main street, recreational amenities, a strong employment base and an idyllic setting on Georgian Bay. With so many natural and community assets, residents of Midland enjoy a high quality of life. Significant investments in recent years, notably construction of the popular Midland Cultural Centre and expansion of the Midland Public Library, have reinforced both downtown as a destination and the larger community as a great place to live. There is also renewed interest from business owners in improving the economy and image of downtown. The broader community recognizes that more needs to be done to create a distinctive and memorable downtown.

Council of the Town of Midland approved the Downtown Master Plan and Community Improvement Plan dated June 2015 by Urban Strategies Inc., as recommended by the Downtown Master Plan Steering Committee, on August 24, 2015.  The role of this strategic master plan is to build on downtown's many assets and identify the improvements needed to maximize downtown's potential as a place to live, enjoy and prosper. It sets out a broad set of goals for downtown and guidelines for both private development and public investment.  Equally important, it also identifies key initiatives to be pursued over the next 20 years, including "priority projects" for the next 2-5 years.

The document is also a Community Improvement Plan (CIP). Section 42 of the Ontario Planning Act allows municipalities to establish Community Improvement Areas and prepare Community Improvement Plans aimed at revitalizing targeted areas through municipally driven or incentive-based programs.

A full copy of the Downtown Master Plan and Community Improvement Plan​ is provided below under Reports.​​​

Agenda and Minutes




Workbook from the Downtown Ideas and Directions Workshop - Please submit by February 27, 2015

Comment Form from Open House - April 14, 2015 D - Please submit by May 8, 2015


Media Release

Map of Study Area

Click here to view a Map of the Study Area