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Midland Municipal Cultural Plan​


What is this Project About?

The Town of Midland is a community rich in natural heritage and culture. The Municipal Cultural Plan will establish a cultural vision for the Town as well as concrete strategies and actions to leverage the Town’s cultural resources to support economic and broader community development goals. The Plan will identify the community’s rich cultural resources and identify strategies to better coordinate, align and better promote these resources to both residents and visitors.

The Town of Midland recognizes the contributions made by cultural resources to defining and promoting a sense of place, attracting tourists and creating jobs - including jobs in the rapidly expanding creative cultural industries, attracting and retaining talent and new businesses.

The first step in the Municipal Cultural Plan is developing an inventory of cultural resources in the community using a process called cultural mapping. This will be followed by a community engagement process that will to seek ideas and input from the community. Further details regarding the engagement process and opportunities for participation are described below.

The Midland Municipal Cultural Plan is being undertaken with funding support from the Creative Communities Prosperity Fund (CCPF) of the Government of Ontario.​

How YOU can Participate!

The first opportunity to provide your input will be at a Launch Event on Thursday, September 24th, 2013.

Location Midland Public Library

Time 7:00 to 8:30 p.m. Registration begins at 6:30

A Launch Event – to be held Tuesday, September 24th, 2013 at the Midland Public Library. 

The event will help define an initial vision for the Municipal Cultural Plan and create a buzz about the project. Registration will begin at 6:30 p.m. Presentations and small group discussion will follow from 7:00 – 8:30 p.m.

If you are interested in participating in this important event, please register for this event by clicking the following link: https://midlandculturalplan.eventbrite.ca/

You may also register with Bryan Peter at bpeter@midland.ca or 705-526-4770; Ext. 3207.

Community Survey – a survey will be widely promoted and distri​buted in the community. The survey will not take longer than 10 minutes of your time. Please click the following link and follow the simple instructions https://www.surveymonkey.com/s/midlandculturalplan

Hard copies of the survey will also be distributed at a variety of locations around the town.​

What is Municipal Cultural Planning?

Municipal Cultural Planning is a priority for the Government of Ontario. In 2011, Municipal Cultural Planning Inc. with support from the Ministry of Tourism, Culture and Sport produced Municipal Cultural Planning: A Toolkit for Ontario Municipalities. Those wishing more information on Municipal Cultural Planning may wish to access this publication.

In this video, Greg Baeker discusses the importance of municipal cultural planning as an essential tool for Ontario municipalities in rediscovering the wealth of place http://www.youtube.com/watch?feature=player_embedded&v=Nw3uk0ECJyY

MCP Cultural Resources Image cropped.jpg

Section: What is Cultural Mapping?

Cultural mapping is a process to systematically identify, document and analyze the cultural resources or assets of a community. Across the country, more and more municipalities are turning to cultural mapping as an important new tool to support economic development and to demonstrate the quality of life in communities.

Cultural mapping embraces a broad definition of cultural resources as illustrated in the diagram below. This includes a wide range of tangible resources such as arts and heritage organizations, cultural occupations and industries, cultural and natural heritage – among others. It also explores the areas of intangible cultural assets - the stories, traditions and unique quality of life that shape the town’s identity and sense of place. The broad definition of cultural resources illustrated in the diagram is dynamic. It is, however, a starting point for gathering information on the rich and diverse cultural assets in Midland.​

Section: Culture Led Economic Development

​Creativity, culture and quality of place have become major drivers in growing local economies. One reason for the increased focus on culture-led economic development is a basic shift in assumptions about what drives local economies. A traditional economic growth model in which the attraction of large-scale business investment attracts jobs and people is being turned on its head. Instead, we understand that if we build communities with strong quality of place where people want to live and work, business and investment follow people, not the other way around. Places with strong community amenities and a range of cultural assets and entertainment options attract people, which in turn attract business investment. A second factor driving increased attention to culture is rapid growth in the creative cultural industries, one of the fastest growing sectors in the emerging creative economy.

With these conclusions comes the need for new strategies to cultivate cultural resources to drive economic development.

In this video, Gord Hume discusses the importance of municipal cultural planning as an essential tool for Ontario municipalities in reinventing and regenerating local economies.​

Contact Us

If you wish to learn more about the Municipal Cultural Plan please contact

Bryan Peter
Director of Parks and Recreation
Town of Midland
527 Len Self Blvd
Midland, Ontario
L4R 5N6
Telephone 705-526-4770; Ext. 3207
Fax 705-527-6049