Vendors

Thank you for your interest in becoming a vendor at Ontario's Best Butter Tart Festival presented by Chapman's. Please review the important information below to ensure you don’t miss any essential details.

Vendor Application 2026

Vendor applications for the 2026 festival are now open until January 16, 2026 at 4:00 pm.

Vendor applications opened on September 18, 2025.

There are only a limited number of vendor booth spaces available, and we consistently receive more applications than we can accommodate. All applications are juried, and submitting an application does not guarantee acceptance. Prior participation in the festival does not guarantee acceptance for 2026.

Missed the Deadline?

Due to the record-high number of applications we receive, we are unable to accept late submissions. Only those who applied before the deadline will be placed on the waitlist. To remain fair and equitable to all applicants, no exceptions can be made.

Please subscribe to our website, follow us on Facebook and Instagram, and mark your calendars so you don’t miss essential information about the 2026 vendor application process.

What's Next?

Vendor Applications Open September 18,2025 at 5:00pm

Application Deadline January 16, 2026 at 4:00pm

See Note 1 Below

Notification to Accepted Vendors February 20, 2026

Confirmation of Participation and Full Payment Due from Vendors March 20, 2026 at 4:00 pm

See Note 2 Below

Special Event Application Deadline for Food Vendors April 17, 2026

See Note 3 Below

Food Vendors Permit Application Deadline April 24, 2026

See Note 4 Below

Note 1: Any applications received after this date will not be accepted

Note 2: If notified vendors do not confirm participation by this date, booth space may be offered to another vendor. Payment must be made in full on or before March 20, 2026 at 4:00pm. There will be no refunds.

Note 3: The Special Event Application for food vendors is submitted directly through the Simcoe Muskoka District Health Unit.

Note 4: Food vendors must meet the Food Vendor Permit application deadline; failure to do so may result in loss of participation and forfeiture of all fees. Proof of insurance must also be submitted by the stated deadline.

Please Note: We will never solicit payments over social media. All communication regarding vendor applications and acceptance to the festival will be done by staff at the Town of Midland and Ontario's Best Butter Tart Festival presented by Chapman's either by phone, verified email, or through our booking platform Perfect Mind.

Please be aware that Facebook, Instagram, Twitter, and any other social media platform are not secure for payments. Anyone requesting payment via PayPal or e-transfer should be assumed fraudulent and reported to festival staff immediately via email.

What is for sale at the largest butter tart festival in Canada?

Over 230 vendors attend the sweetest day of the year! Plus, many of our downtown businesses also participate in this amazing one-day event. Stay tuned for our 2026 Festival Map!

Butter Tart Vendors

  • Over 300,000 butter tarts for sale from vendors from across Ontario. 
  • More than 50 vendors (of the 230 vendors) plus downtown businesses are selling butter tarts.

Other Vendors

Vendors from far and wide across Ontario apply to participate in the original and largest butter tart festival, which takes place in Midland annually.

We have a wide variety of food trucks and food vendors participating, selling everything from homemade lemonade and ice slushies to chips on a stick and so much more! We also have vendors offering unique hats and bags, original artwork, fine jewelry, charcuterie boards, woodwork, and countless other items. Our festival is your one-stop shop for everything you're looking for.

Beside their names, you will notice many vendors on our map have a “BT,” which means they are selling butter tarts. We also make sure to mark vendors with dietary options, such as “GF” for gluten-free, “V” for vegan, and so on.

Stay Updated!

The festival takes place in downtown Midland, Ontario (Yonge St. to Bayshore Dr.) and at David Onley & Harbourside Parks. Don’t miss a moment!

Follow us on Instagram and Facebook for updates and exclusive sneak peeks.

 

Vendor FAQ

  • The festival hours are 9 am to 5 pm. We expect you to stay until the end of the festival.
  • The festival runs rain or shine (severe weather notwithstanding)

  • 6 am is the earliest time you can set-up on the street.
  • You will be required to bring your own trolley and trolley your supplies to your booth. Vehicles need to be off King Street by 7:30 am. Vehicles remaining on the street after this time present a safety hazard to our visitors, other vendors and our volunteers. Let’s keep everyone safe!
  • Vehicles are prohibited from driving and/or parking on any sidewalk, no exceptions. You cannot drive your vehicle up to your booth space to unload (this rule has been in place since the 2023 festival due to safety). Vendors driving/parking their vehicles on the sidewalk will be ticketed and/or towed at the vehicle owner's expense and will be required to vacate the festival immediately.
  • Please note that some parking spots may have parking fees associated with them.
  • Do not park in private parking lots without the business owner's explicit written approval.
  • Vendors located in Harbourside Park can use the parking spaces along Bayshore Drive for unloading. Note that Bayshore Drive will be closing to vehicular traffic, with the exception of emergency vehicles, between First Street and Midland Avenue in the morning before the festival begins.
  • Vendors in Harbourside Park should note to please keep the pathways clear and give way to pedestrians/cyclists/runners to ensure their safety.
  • Please have your display assembled and ready to conduct business as early as 8 a.m. as we have lots of early birds coming.
  • If you are bringing a pop-up shelter, remember to bring weights ie. sandbags/water jugs/etc. to secure your tent legs, protecting your tent from wind. This includes vendors in the parks as we are trying to avoid damaging the underground irrigation system.
  • Please stay within the noted boundaries of your booth. This means no signage, flags, tables or product outside of your designated spot. Please do not encroach into other vendor's booth spaces.
  • When setting up in the morning, please place your cardboard and garbage in the bins on Bay Street, Dominion Avenue, Hugel Avenue and Elizabeth Street, and not in the garbage receptacles on King Street. The bins will be on the west side of King Street. Your cooperation in this is greatly appreciated and any vendor who does not adhere may lose their opportunity to participate in future years.

  • Our festival runs until 5 p.m. We would like to underscore that no vendor may begin packing up or may leave until the end of the day. We take this rule very seriously. It is important that you are prepared for a full day of sales and promotion. Vendors who are noted by staff as vacating early will not be welcomed back the following year.
  • Tear down is from 5 to 7 p.m. King Street and surrounding side streets will re-open for vehicle traffic at 7 p.m. so it is important that your booth and display are removed by this time.

  • First Aid stations are located on the festival grounds. Exact locations will be announced closer to the event.
  • There will be a security company on-site and they are the designate lost children/missing persons booth and general lost and found. Their location will be announced closer to the event.

  • Shelter/tent and weights
  • Chairs, stress mats (to alleviate discomfort from standing for long periods of time)
  • Trolley to carry your supplies to your location (you will not be able to park at your booth, as in past years)
  • Cash box/cash register/money belt
  • Cash float (with plenty of $5s, $2s, $1s, etc.)
  • Table, display, storage
  • Signs displaying business name and pricing
  • Packaging materials, bags for purchases
  • Refreshments and snacks for yourself/your staff, including water (stay hydrated!)
  • Carts/dollies for moving product from vehicle to booth
  • Business cards, postcards, promotional materials
  • Portable power source for small electronics, such as cell phones and point of sale systems
  • Garbage bags for end-of-day clean-up
  • Sunscreen and dress for the weather
  • Both permits from the health unit and the Town of Midland (if applicable)

Please note that the festival staff and volunteers are unable to attend to your booth for you for bathroom breaks, running for change, etc. You must have sufficient staff at your booth.