Information for Vendors

Application

Thank you for your interest in being a vendor at Canada’s original and largest butter tart festival. Vendor applications for 2026 will open on September 19, 2025 and closed on January 16, 2026. Please see below for the next steps in our application process.

Missed the Deadline?

Due to the record high number of applications for the festival, we unfortunately will not be able to accept any late submissions, and the wait list is only for those who applied prior to the deadline. To be fair and equitable to all, there will be no exceptions. Please make yourself a note to apply for the 2026 festival before January 16, 2026.

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What's Next?

January 16, 2026 4:00 p.m. Application deadline date. Any applications received after this date will not be accepted.

February 6, 2026 Notification to accepted vendors.

March 20, 2026 Vendor confirmation of participation must be received by the festival. Without confirmation by this date, booth space may be offered to another vendor. Payment must be made in full on or before March 20, 2026 at 4:00pm. There will be no refunds.

April 17, 2026 Deadline for food vendors for the Special Event Application, submitted directly through the Health Unit.

April 24, 2026 Application deadline for Food Vendor Permit. Without this, food vendors may forfeit their opportunity to participate and forfeit all fees paid. Also, deadline for providing proof of insurance.

Vendor FAQs

What are the Festival hours

The festival hours are 9 a.m. to 5 p.m. We expect you to stay until the end of the festival.
The festival runs rain or shine (severe weather notwithstanding)

When can we set-up

6 a.m. is the earliest time you can set-up on the street.
You will be required to bring your own trolley and trolley your supplies to your booth. Vehicles need to be off King Street by 7:30 a.m. Vehicles remaining on the street after this time present a safety hazard to our visitors, other vendors and our volunteers. Let’s keep everyone safe!
Vehicles are prohibited from driving and/or parking on any sidewalk, no exceptions. You cannot drive your vehicle up to your booth space to unload (this rule has been in place since the 2023 festival due to safety). Vendors driving/parking their vehicles on the sidewalk will be ticketed and/or towed at the vehicle owner's expense and will be required to vacate the festival immediately.
Please note that some parking spots may have parking fees associated with them.
Do not park in private parking lots without the business owner's explicit written approval.
Vendors located in Harbourside Park can use the parking spaces along Bayshore Drive for unloading. Note that Bayshore Drive will be closing to vehicular traffic, with the exception of emergency vehicles, between First Street and Midland Avenue in the morning before the festival begins.
Vendors in Harbourside Park should note to please keep the pathways clear and give way to pedestrians/cyclists/runners to ensure their safety.
Please have your display assembled and ready to conduct business as early as 8 a.m. as we have lots of early birds coming.
If you are bringing a pop-up shelter, remember to bring weights ie. sandbags/water jugs/kitty litter-filled buckets, etc. to secure your tent legs, protecting your tent from wind. This includes vendors in the parks as we are trying to avoid damaging the underground irrigation system.
Please stay within the noted boundaries of your booth. This means no signage, flags, tables or product outside of your designated spot. Please do not try to take someone else’s spot.
When setting up in the morning, please place your cardboard and garbage in the bins on Bay Street, Dominion Avenue, Hugel Avenue and Elizabeth Street, and not in the garbage receptacles on King Street. The bins will be on the west side of King Street. Your cooperation in this is greatly appreciated and any vendor who does not adhere may lose their opportunity to participate in future years.

When is Tear Down

Our festival runs until 5 p.m. We would like to underscore that no vendor may begin packing up or may leave until the end of the day. We take this rule very seriously. It is important that you are prepared for a full day of sales and promotion. Vendors who are noted by staff as vacating early will not be welcomed back the following year.
Tear down is from 5 to 7 p.m. King Street and surrounding side streets will re-open for vehicle traffic at 7 p.m. so it is important that your booth and display are removed by this time.

Will there be First Aid and Security on site

First Aid stations are located at King and Yonge and at King and Bayshore.
There will be a security company on-site and they are the designate lost children/missing persons booth and general lost and found. They will be located at the corner of King and Elizabeth, outside the Midland Cultural Centre.

Festival Day Vendor Checklist

Shelter/Tent and weights
Chairs, stress mats (to alleviate discomfort from standing for long periods of time)
Trolley to carry your supplies to your location (you will not be able to park at your booth, as in past years)
Cash box/cash register/money belt
Cash float (with plenty of $5’s, $2’s, $1’s, etc.)
Table, display, storage
Signs displaying business name and pricing
Packaging materials, bags for purchases
Refreshments and snacks for yourself/your staff, including water (stay hydrated!)
Carts/dollies for moving product from vehicle to booth
Business cards, postcards, promotional materials
Portable power source (if necessary and the quieter the better)
Garbage bags for end-of-day clean-up
Sunscreen and dress for the weather
Both permits from the health unit and the Town of Midland (if applicable)