Social Media Policy

Purpose

The Social Media Policy establishes a protocol and guidelines for the appropriate use and management of the Town of Midland social media accounts used to communicate with residents and stakeholders. 

Policy Statement

The Town of Midland supports the use of social media to deliver timely, effective communication to the public in an open and transparent manner. The Town’s website is the primary source of online information and is the Town’s official communications channel, however the Town will also use a variety of other accepted media and communications tools, including social media.

The Town has a primary account on multiple social media platforms as the Town of Midland, as well as several service-area specific accounts that reflect service-related needs and focus. All social media accounts that are administered by staff, as part of their assigned duties for the Town of Midland, are subject to this policy. Town use of social media shall comply with applicable law, terms of use for each social media site, Town by-laws and policies, and the Municipal Freedom of Information and Protection of Privacy Act. Content created on all Town accounts are official records and are subject to the Town’s current records retention schedule and by-law, as amended.