Sponsorship, Advertising & Charitable Giving Policy

Purpose

The Town of Midland acknowledges that corporations, businesses, individuals, and service organizations may from time to time choose to support financially, and/or materially, municipal activities through sponsorships (including naming rights), advertising on Town property or in Town publications, and/or charitable giving activities.

The Town supports the development of sustainable relationships between the Town and the community, external groups and interested parties through various types of sponsorship, advertising and charitable giving arrangements for the benefit of the community.

The purpose of this policy is to create a consistent and controlled approach to evaluate, decline, or accept sponsorship agreements, including but not limited to: corporate sponsorships, charitable giving, naming rights, and advertising. The intent of this policy is to protect the Town’s corporate values, image, assets, and interests while entering into mutually beneficial agreements that generate new non-tax revenue streams, while supporting stakeholders in increasing their visibility and investment in the community.

Policy Statement

The Corporation of the Town of Midland welcomes and encourages the use of sponsorships, advertising and charitable giving (hereinafter referred to as sponsorships) revenue to offset the costs of programs, services, facilities, and events.

All sponsorships shall be consistent with the Town’s vision, mission and values and will not compromise or contradict any by-law or policy of the Town or reflect negatively on the Town’s integrity or public image. All sponsorship agreements shall be drafted in a manner that promotes the Town’s interest and results in the optimal balance of benefits to the Town and the community.