The Town of Midland has launched the development of a Tourism Strategy to help guide how we grow, manage, and promote tourism. This strategy is all about building a vibrant, sustainable future for Midland.
This collaborative process will be supported by Bannikin, along with residents, tourism businesses, partner organizations, and other local voices to co-create a vision that reflects what makes Midland special. From surveys to open houses, there are many ways to get involved and help shape the future of tourism in our town.
| Midland Tourism Strategy |
| The timeline follows the plan for Midland's Tourism Strategy |
| September 2025 – Background Review |
| Consultant will be undertaking a background and tourism asset review. |
| October 14, 2025 – Community Open House (drop-in style) |
| Drop-in between 5:30 - 7 p.m. to share your thoughts and questions directly with the consultant. |
| October 14 to November 7, 2025 – Community Tourism Survey |
| Take the survey and share your thoughts about tourism in Midland. |
| October to November 2025 – Visitation Data and Trends Review |
| Consultant will be reviewing who visits Midland, their travel behaviours, preferences, and tourism trends relevant to Midland. |
| December 2025 to February 2026 - Preparation |
| Prepare the Tourism Strategy based on research, feedback from survey and tourism industry focus groups. |
| March 2026 – Council Presentation |
| Town Council receives presentation on the Tourism Strategy |
Share your thoughts about tourism in Midland! The survey is open now to November 7, 2025.
Hands-on experiences and community events foster connection and create core memories for our residents and visitors. Midland is known for its outdoor art gallery and celebrating that special feature is an essential aspect of Midland's tourism.
Midland is home to the original, biggest, and sweetest festival in Canada! This signature event brings thousands of visitors each year to celebrate Canada’s favourite treat. This festival showcases local talent and businesses, but also marks Midland as a must-visit destination for culinary tourism. Its success demonstrates the power of unique, authentic experiences in driving tourism growth and community pride.
Markets highlight Midland’s creativity and entrepreneurial spirit. These activities attract visitors, strengthens community engagement and supports small businesses and entrepreneurs.
Midland’s waterfront is a gateway to Georgian Bay and a major tourism asset. Cruise visits and marina activity create opportunities for growth and global exposure.
A thriving downtown is the heart of Midland’s visitor experience. Supporting local businesses and creating walkable, welcoming streets is key to building a sustainable tourism economy.
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What is the Tourism Strategy? |
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Midland's Tourism Strategy will include a five-year, action-oriented plan that will guide how Midland develops, manages, and markets tourism. It aims to create a sustainable, community-informed approach that reflects local priorities and positions Midland as a vibrant destination. |
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Who is involved in creating the strategy? |
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Community engagement is central, with residents, tourism businesses, partner organizations, and other interest groups will all have opportunities to contribute. The project team will include Town staff and consultants from Bannikin. |
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How can I participate? |
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There are several ways to get involved:
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