Town of Midland celebrates over 20 years of the NSSRC by seeking partnership for naming rights

Media Release

Town of Midland celebrates over 20 years of the North Simcoe Sports and Recreation Centre by seeking partnership for naming rights

For Immediate Release

(May 1, 2025, Midland ON) The Town of Midland is proud to celebrate over 20 years of operation of the beloved North Simcoe Sports and Recreation Centre and is thrilled to announce a fresh new chapter.  As part of this milestone, the Town is inviting opportunities for a business, organization or individual partner with a passion for Midland to submit proposals to obtain the naming rights for this vital shared space.

“For over two decades the NSSRC has been more than just a building – it’s a hub for sports, fitness, leisure, and events – fostering incredible community spirit and lasting memories for families and organizations in the North Simcoe area and beyond,” said Midland Mayor Bill Gordon. “This call for interest for the naming rights is the first opportunity of its kind for the Town, and we look forward to creating a valuable and mutually beneficial branding partnership with an outstanding supporter.”

The 118,000 square foot multi-purpose facility serves over 300,000 visitors annually, acting as a welcoming place to host weddings, receptions, sporting events, fundraisers, craft shows, meetings, and more.  It is home to two NHL-sized ice surfaces that host special events and floor sports in the summer, a double gymnasium, a large community room for gatherings of up to 560 people, five additional meeting rooms of varying sizes, and other public amenities such as a sports store, a concession area and a shooting pad facility.

This unique naming rights opportunity provides a chance for proponents to leave a legacy in Midland while gaining high visibility and association as part of this important public venue and offers a vital role in investing in the growth and success of the community.

Interested organizations or individuals are encouraged to visit midland.ca/NamingRights to learn more and to submit their official proposal. Opportunities are open until June 12, 2025.

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