Georgian Bay Waterfront Festival

Vendor Applications close July 7, 2026

The Georgian Bay Waterfront Festival is a brand-new, free, family-friendly celebration that brings together  scenic waterfront views, working tugboats, and breathtaking murals into one unforgettable two-day event on the shores of Georgian Bay. Taking place August 8 and 9, 2026, in Downtown Midland and Harbourside Park, the festival transforms the waterfront into a lively hub of art, music, and maritime excitement from morning to night.

Festival Highlights

  • Explore 30+ murals throughout Midland, one of Ontario’s largest outdoor art galleries

  • Discover artwork spanning King Street, laneways, the Midland Harbour, and beyond

  • See the monumental Huron Native and Jesuit Priest at Sainte-Marie mural

    • 80 ft x 250 ft — the largest outdoor historic mural in North America

  • Enjoy live music, buskers, food trucks, local artist booths, and hands-on art activities

  • Free, family-friendly, and open to all ages

  • Live entertainment

  • Vendors and family activities

  • A full day-to-night festival experience on Saturday, and all day fun on Sunday

Entertainment Stage

Saturday August 8, 2026

Alycia Hebert 11:00am - 12:00pm

Junior Dad 12:00pm - 1:00pm

Holly Santonato 1:00pm - 2:00pm

Intermission 2:00pm - 3:00pm

The Woodpickers 3:00pm - 4:00pm

TRAUMAQUEEN 4:00pm - 5:00pm

James Blonde 5:00pm - 6:00pm

Heart Like a Ronstadt 6:00pm - 7:00pm

NESS 7:00pm - 8:00pm

YASSiN & Sean Terrio 8:00pm - 9:00pm

Adam Cousins 9:00pm - 11:00pm

Sunday August 9, 2026

Michel Payment 11:00am - 12:00pm

The Josh Keenan Band 12:00pm - 1:00pm

Sno Daze 1:00pm - 2:00pm

Kitty and the Boyz 2:00pm - 3:00pm

Sydney Riley 3:00pm - 4:00pm

Mural Tours

  • Guided tours

    • Meet at the Midland Info Tent in Harbourside Park

    • Three tours available

    • In-person registration starting at 10:00am (first come, first served)

  • Self-guided tours

    • Pick up a mural map at the Midland Info Tent

    • Explore Midland’s outdoor gallery at your own pace

Community Mural Creation

  • Help paint brand-new murals alongside professional artists

  • No registration required - just stop by and join in

  • All skill levels welcome

  • Builds on the success of the 2024 and 2025 Midland Mural Festivals, where attendees helped create two murals now displayed downtown

Tugboat & Waterfront Experiences

  • Tugboat demonstrations and exhibitions of different tugboat tasks

  • Tug push contest and tug race

  • Parade of lights on the water

  • A vibrant waterfront atmosphere 

The Georgian Bay Waterfront Festival blends art, community, and maritime heritage into one colourful celebration - inviting visitors to explore, create, and experience Midland’s waterfront like never before.

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Please visit our event sponsorship page to learn more about how you can sponsor our event.

Notice of Photography

Photography and filming may be taken during this event for promotion of the event or other Town services by the Town of Midland and event partners.

We will never request payments through social media platforms. Any messages asking for payment via PayPal or e-transfer are fraudulent. If you receive a suspicious message, please report it immediately to festival staff via the Contact Us page.

Notice of Safety

Participating in this activity entails inherent risks of injury. All safety precautions should be taken including the use of safety equipment such as lifejackets or other safety equipment. The Town will not be responsible for the provision of such equipment and participation is done at your own risk.  All risks involved shall be assumed by the participants.