Exploring Microtransit in Midland

The Town of Midland has explored alternative transit systems to better support our transit riders. In July 2025, the Town released a Joint Request for Proposals (RFP) with the Town of Penetanguishene to evaluate potential microtransit options for both communities that, if approved, could transform and potentially replace the current conventional Mid-Pen Transit system. Mid-Pen Transit continued to operate on its regular routes during the RFP process.

Microtransit is a flexible, on-demand form of public transportation that uses smaller ride-share vehicles with app-based scheduling and fare payments, providing a modern alternative to fixed-route traditional municipal bus services. Microtransit is also a more affordable, flexible and convenient option for riders, and provides improved coverage.

The townships are looking at microtransit as a way to continue to provide transportation services to those who need it, while also making it more cost-effective for the Town by reducing costs and streamlining operations.

The Town of Midland held a presentation and public meeting on October 15, 2025, to consider introducing Microtransit. 

Staff reports containing recommendations from the RFP evaluation team have been presented to Penetanguishene and Midland town councils. The recommended motion for Midland Town Council is that the Staff Report CSR-2026-31, Midland On Demand Microtransit dated March 18, 2026 be received and:

1. That Council approve the implementation of the Hybrid Mixed Microtransit Solution as described in the Report as a replacement to the existing transit system with a target launch date of Summer 2026; and
2. That Council direct Staff to complete final contract negotiations with the recommended vendor and delegate the Mayor and Clerk to execute the contract.