- A traditional fixed route operating between Midland and Penetanguishene
- Regular, scheduled service serving high-use stops
Microtransit in Midland
Microtransit is an on‑demand form of public transportation that uses smaller vehicles and advanced routing technology to provide shared rides based on trip requests. The microtransit services allows riders to book trips using a mobile app, a web browser, or by calling a dedicated phone line.
At its meeting on March 18, 2026, Town Council approved a hybrid transit model that combines a traditional fixed route with on demand transit, with a target launch date of Summer 2026. The new service is expected to increase overall transit coverage by approximately 150%.
The microtransit model reduces reliance on aging transit vehicles and provides flexibility to adjust service levels over time based on ridership data and community needs. The service will operate within the Town’s existing transit operating budget.
Public information sessions and rider education will occur in advance of the Summer 2026 launch. Stay tuned to this webpage or subscribe to Transit Notices to be notified by email about learning opportunities.
Hybrid Service Overview
Under the new hybrid model, a fixed route will continue to operate between Midland and Penetanguishene but in a revised form. The fixes route will serve high‑volume stops on a regular schedule. On‑demand microtransit vehicles will provide service to areas not served by the fixed route.
Fares
Transit fares will remain unchanged at the start of the new service. Existing fare categories, discounts, and free‑ride programs will continue to apply
Accessibility
Accessible vehicles will be included as part of the microtransit fleet, and eligible users will be able to book door‑to‑door accessible trips. The new service will complement existing specialized transportation services and is not intended to replace community‑based programs such as Community Reach.
Service Hours
At launch in Summer 2026, the microtransit system will operate under the same service hours as the current transit system. Service levels may be adjusted over time based on ridership data.
Service Provider
Following the joint Request for Proposals process with the Town of Penetanguishene, Great Lakes Transit ULC (Via Transportation Inc.) was selected as the preferred service provider. The decision was based on technical qualifications, experience, and overall value.
Project Timeline
Future dates are subject to change.
July 2025: Request for Proposals Issued
The Towns of Midland and Penetanguishene issued a joint Request for Proposals to explore microtransit options.
October 15, 2025: Presentation & Public Meeting
The Town of Midland held a presentation and public meeting to consider the introduction of Microtransit and share information with residents and obtain feedback.
March 18, 2026: Council Approval Hybrid Transit Model
Midland Council approved the implementation of the hybrid mixed microtransit model.
Spring 2026 | Contract Finalization & Engagement
Final contract negotiations, service planning, and public education. Stay tuned to this webpage or subscribe to Transit Notices to be notified by email about learning opportunities
Summer 2026: Target Service Launch
The hybrid service will be launched, replacing the existing fixed-route system and increasing overall transit coverage by approximately 150%.